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2 Reasons Why Blogging Will Boost Your Business!

Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don’t have important components, you will not be successful. Today’s business owners are realizing that blogging boosts business. Blogs are typically only seen as personal places to express yourself and your views. The truth is, blogs are also great places to reach people about your business or your products. There are several ways to do this type of blogging.

The best way a business can use blogging to boost their business is by taking part in the blogs of others. You can easily create quality posts with your business in mind without needing to set up a blog of your own. Try finding blogs that pertain to the area of business you are in. This will help you get started. With millions of blogs out there, you should be able to find some with no problem. Choose to post on all of them, or choose the few that get the most activity. When you begin to start posting, you will see positive results come in. If you are still curious about how this can boost your business, check out these two reasons blogging boosts business.

1. Quick Name Recognition

The fastest way to get your business name out in the public is to make it known to your target market group. If you want to get your company name out to men who like fishing, then you can find a blog that is about just that. When you find the blogs pertaining to your market group, post useful and intelligent information about topics that pertain to your company. You might not want to sound like an advertisement ad. Think about responding to another comment and simply tagging your signature with your company website. This is a subtle way to get their attention. The more you post on blogs, the more widely known your company name will become with the select marketing group. When they tell their friends and family about the site then your consumer group will have grown even more. You will have to invest at least an hour a day for this type of task..

2. Building Relationships

Smart business owners know that they can go further with the help of others. A great way to connect and build relationships with other businesses is via their blog. If you are a regular poster who values their business, they will be more likely to work with you. These are great things for business owners and are easy to get into when you blog regularly.

As you can see, blogging can be a great way to do business. It reaches a targeted marketing group and lets them know about your company’s name, products, and sometimes special offers. Overall, it is an effective way to advertise your business. When potential customers have no idea who you are, they are not going to feel comfortable working with you. The better your reputation is, the more likely they will trust you. So go ahead and start blogging today and start building your business for success.

By John Henao|August 16th, 2011|Internet Marketing|0 Comments

Whats Your Website Marketing PLan?

Despite the fact that the internet has become an increasingly essential source of income for businesses, both big and small, many are still confused about how to market their businesses for the web. Believe it or not, professional marketing firms and executives still fail to properly promote their brand, products, or services on the internet. And this loses them or their clients untold numbers of new customers, opportunities and sales. If you don’t yet have the effective and affordable website marketing strategy that you need to compete on the internet, follow the basic steps below to get started.

1) Define Your Product/Service and Target Market.

You need to have a very clear about what you are offering and who you are offering it to. what problems do your products or services solve and whose problems are you solving. Until you have this completely clarified, you should not begin your website marketing strategy.

2) Create a website.

The next step is to develop a presence for your business on the web. A great deal of thought and planning should go into this again to make sure that it is aimed correctly at your target audience. Although the look and feel of your website is important, the content is more important. The more interesting and appealing your content, the greater the interest in your site. Maintaining good content means increasing traffic and conversions. Each new visit to your site is a potential lifetime customer, and you must find ways to intrigue interest in your site and your company. You want to be drawing potential customers to your site by making it a source of quality information about the benefits your company has to offer.

3) Make your site user-friendly.

Besides having interesting and relevant information on your site, you need to make it extremely easy for them to purchase something should they want to do so. Your site should have a purpose and should generate revenue. If it isn’t, then it’s not working up to its potential.

4) Let the World Know About Your Web Site

A website represents just one of the many marketing tools that are used in marketing strategies. Once you’ve developed your site, even if it is the best-looking and content filled site in the world, you need to generate traffic to it because it’s not going to happen all on its own. There are many ways to do this: Advertising it on Google through SEO, or using any of the social media sites like Twitter, FaceBook, MySpace, YouTube, etc and the hundreds more out there. Whatever it is, you need to generate traffic to your site. Without visitors, a web site might as well not exist.

There are many effective methods and tips for your website marketing strategy which go far beyond the scope of this article. But keeping these basic start-up steps in mind is a good way to begin yours.

By John Henao|August 10th, 2011|Internet Marketing|Comments Off

Social Media Marketing secrets to increase your Rank and Exposure

If you’re thinking about better exposure online then you’re probably start putting more time and effort on social media marketing. Social networking sites are the new user created content hubs that can offer large amount of traffic to any website that can properly pitch online interest to users. Facebook, Twitter, and Linked in are just a few of the well known social networking sites that can offer a great start-up niche for any marketing campaign. These websites rake in millions of users per day. Thousands of people join social networking sites daily, and you can expect the number of online users to triple or quadruple in no time at all. With this in mind, social media marketing in Miami can certainly entice web marketers to utilize the technology to improve search engine placement for their websites.

Understanding the potential of social media marketing in Miami or in your local city can help lead your business exposure to greater heights and can help improve search engine rank for your website. For those who are starting up on the social networking frenzy, here are some tips to help you setup a social media marketing any campaign.

Tip # 1: Be one of them

Before you can start marketing your products or services on any social networking site, you will need to setup an account. Multiple accounts are preferred, although they can be very time consuming to do. An email address will be required to create and confirm your account. If you’re planning to setup different accounts, and the social networking site you’re planning to join in is limiting users to only one email per account, the best approach would be to create different accounts.

If you are successful at this step, you will be provided, by email, a system-generated URL towards your online identity profile. Some websites however require users to personalize their web address and profile content.

Tip # 2: Don’t forget the Images

One of the first things that online users will notice or probably check out is the image section of your account. Visual flavors will certainly set the visitors moods. Personal images won’t just do if you have multiple accounts. You need to have a lot of stock photos to share, or probably borrow some pictures from friends or use corporate images to display on your site.

Tip # 3: Fill up your Profile

One of the best ways to get searched on the social networking sites, is by filling up your user profile. Some user information might probably be filled up the moment you register your account. Still, there are some details which social networking sites leave for the user to fill up later on. Make sure that your user profile contains personalized information. Social networks use this information to categorize users by location, age, gender, interests, etc.

Tip # 4: Don’t Put up too many Ads.

Be careful about putting up too many marketing ads on your user profile since most users do not like visiting a advertising-packed website or social account. Make sure your user profile can reach out to your online visitors interests. Do not make a user account just for the sake of building a marketing hive. Put some effort to make your account more personalized, and it will lead more users to visit it. More traffic should mean that users are knowing more about you, your products, and services.

By John Henao|July 30th, 2011|Internet Marketing|Comments Off

Is your Website Getting Traffic?

Is your website getting traffic or what? Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find.

Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can easily find it on the first page of search engine results. Although no search engine optimization company in Miami can guarantee a high ranking for your site permanently, often times hiring a web marketing company in Miami will pay off many times over. For those of you doing it yourself or those of you that want to ensure your marketing company is doing a good job, here are some tips for raising the search engine rankings of your web site.

1. Content

Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for web sites similar to yours and taking a look at their articles for ideas. Keywords are an important factor and they should be used throughout the content of your website.

2. Web Site URL

Your web site’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings, you need to do more than just that. This technique is just one of the factors in improving a search engine ranking.

3. Search Terms

Search terms should be written out in text, instead of graphics. If you use pictures, be sure to give them alt tags. If you want a good rank in search engines then these things that may seem small should be considered, as search engines can read the text but not the graphics.

4. Page Title

The title of your page is very important, and if you choose the title properly then it can surely make a big difference in search engine ranking. The titles themselves are very specific to the page and also may not have much competition being as specific as they are. The title area is the most important place to include your keyword phrases, so make sure that you utilize it.

Master these four tips and you will be on your way to getting free traffic.

By John Henao|July 16th, 2011|Internet Marketing|Comments Off

Web Design That Sells in Miami

Type in web design in Miami in Google and you will come up with thousands of websites offering web design around the Miami area. The web design industry is indeed extremely competitive. So how do we go about choosing a web design company in Miami that offers websites that are not only well designed but more importantly, that rank well on major search engines?

A lot has been written on web design that sell products and services but relatively few web designers know how or are even bothered about developing websites with the basic elements required to give your website a head start on search engines.

Here are a few important web design tips that will set your website apart when it comes to ranking on search engines and selling your products and services.

1. Every web design should include the famous tags. There is no excuse for not including these in a web design from the outset. No matter what they say, tags have their say in the way search engines look at your website and no web design is complete without carefully chosen tags.

There are 3 important tags namely the Title tag, Description tag and the keywords tag. Each web page should have its own set of tags. What are these tags? These are words and phrases that are embedded in the HTML of the website and very easy to include in your web design.

Let us look at each of these tags.

2. The Title tag is an important part of web design for search engine optimization. This tag is likely to be picked up by search engines and displayed as a result header when a visitor finds your website on a search engine. This tag also appears as the title that in the blue strip at the top of your browser.

A good web design in Miami will contain a short Title tag that includes the keywords you think visitors will use to find your site.

3. The Web design should also include the Description tag. This is a short description of what the web page is about and it often appears just below the title in search engine results. Although the importance of the Description tag in search engine ranking is uncertain, the description in a web design acts like a sales pitch. This is your opportunity to tell the visitor what the web page is about and why he or she should click on your website. Remember, web design is not just about building a website and getting it ranked. A good web design should do all this, get the visitor to click on your website when it is found and sell your products and services.

4. Let us look at the Keywords tag. A lot of web designs contain a mass of supposed key words in the Keywords tag. Keywords are the words or phrases that visitors use to search for websites on search engines. A good web design practice is to have focussed and themed web pages. This means that each web page should be focused on one keyword at a time and this keyword should be in the web page Keyword tag. It is very important that the keywords used in the tag also appear in the body of the text.

5. The h1, h2 headers are also important elements of a good web design to come on top in your Miami area. Use h1 and h2 headers as these are read by search engines. Use them as high up on your web page as possible and where possible use the keywords in the h1 header. H1 headers are by default large fonts. It is possible to format these so they match the overall look of the web design in Miami and retain their header properties.

By John Henao|February 6th, 2011|Internet Marketing|Comments Off

Boost your Business through Social Media Marketing

Boost Your Business through social media marketing

Social media marketing can really give your marketing efforts a big boost and help you achieve the success you want not only quicker but more efficiently. Social media marketing in Miami are communities online that have a mutual interest or interests. It is a place online where people gather to communicate and learn about things that they have in common. It gives them the capability to interact with each other. This can be through blogs, email, instant messaging, forums, and any number of online means of communication. Because of the way these networks develop, it often presents some great network marketing opportunities especially in your local Miami area.

To get the most out of social media marketing, you have to be active in the community. The people have to see you as one of them and not someone trying to use them or sell them (even though that may be exactly what you want to do). These people will often listen to each other, especially those who have been around a long time and have a solid reputation in the community. There are also those who are obviously intelligent and knowledgeable about the subject and gain a large amount of credibility because of it. If you can establish credibility you can often have your opinion carry weight.

There are some things that social media marketing in Miami can do for you. The most obvious is that it gives you a larger market to interested and potential customers in your local area. If this is all you are shooting for, though, you are missing out. There are a few ways that social media marketing can benefit you.

Social media can help you with your research. It is a very cost effective means of finding out what your target market is interested in. You can find out what their true needs are, who these people are, what they are drawn to, what they look for, and pretty much anything else you could want. It is a good way to throw ideas out and see what they think about them. You can find buying behaviors and what they have bought in the past. You will be able to find out what they like and don’t like and even what marketing tactics appeal to them.

Social media in Miami can also help increase brand awareness within your local community. You will have to try to not sound like you are selling something. Much of the time this will turn people off. If you see a discussion going on about a certain thing that you think you have a solution for, tell them about your experiences and ask them if they have ever heard of it, Try to create product awareness and subtly provide a link to somewhere they can find more about it (your site).

The greatest thing about it, though, is that it is a very cost effective means of communicating and interacting with your target market. Most networks are free and it only takes a little bit of time to keep interacting with the members of the network once you have gotten established. From there the growth is somewhat natural. As communities grow, so does the amount of exposure you get. The more exposure you get with social media marketing, the more success you will have.

By John Henao|December 14th, 2010|Internet Marketing|Comments Off

Avoid All Flash Websites

Many web designers can create beautiful and interactive animations for your web site. Unfortunately, search engines cannot read these flash animated web sites. Search engines like Google, visit your web site as a super simple web browser. Flash is a component that you have to add to your web browser in order to see the flash animation. So overall, search engines will not be able to read any of the content on a flash based web site.

Below are 3 ways that flash web sites can hurt your (SEO) search engine optimization efforts.

1.Visitors navigate from page to page on your flash web site, without actually going to a new page.

2. When you view the web page on different browsers and you see a blank page, or your page has very little amounts of text.

3. Your web designer can’t look at you straight in the eye when you ask whether the web site is search engine friendly.

Hope this mini article has educated you in regards to avoiding flash web sites. A simple HTML website with a lot of content will always be indexed by the seaech engines.

By John Henao|August 7th, 2010|Internet Marketing|Comments Off