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So far John Henao has created 34 blog entries.

Is your Website Getting Traffic?

Is your website getting traffic or what? Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find.
Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can easily find it on the first page of search engine results. Although no search engine optimization company in Miami can guarantee a high ranking for your site permanently, often times hiring a web marketing company in Miami will pay off many times over. For those of you doing it yourself or those of you that want to ensure your marketing company is doing a good job, here are some tips for raising the search engine rankings of your web site.
1. Content
Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for web sites similar to yours and taking a look at their articles for ideas. Keywords are an important factor and they should be used throughout the content of your website.
2. Web Site URL
Your web site’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings, you need to do more than just that. This technique is just one of the factors in improving a search engine ranking.
3. Search Terms
Search terms should be written out in text, instead of graphics. If you use pictures, be sure to give them alt tags. If you want a good rank in search engines then these things that may seem small should be considered, as search engines can read the text but not the graphics.
4. Page Title
The title of your page is very important, and if you choose the title properly then it can surely make a big difference in search engine ranking. The titles themselves are very specific to the page and also may not have much competition being as specific as they are. The title area is the most important place to include your keyword phrases, so make sure that you utilize it.
Master these four tips and you will be on your way to getting free traffic.
By |July 16th, 2011|Internet Marketing|Comments Off on Is your Website Getting Traffic?

Web Design That Sells in Miami

Type in web design in Miami in Google and you will come up with thousands of websites offering web design around the Miami area. The web design industry is indeed extremely competitive. So how do we go about choosing a web design company in Miami that offers websites that are not only well designed but more importantly, that rank well on major search engines?
A lot has been written on web design that sell products and services but relatively few web designers know how or are even bothered about developing websites with the basic elements required to give your website a head start on search engines.
Here are a few important web design tips that will set your website apart when it comes to ranking on search engines and selling your products and services.
1. Every web design should include the famous tags. There is no excuse for not including these in a web design from the outset. No matter what they say, tags have their say in the way search engines look at your website and no web design is complete without carefully chosen tags.
There are 3 important tags namely the Title tag, Description tag and the keywords tag. Each web page should have its own set of tags. What are these tags? These are words and phrases that are embedded in the HTML of the website and very easy to include in your web design.
Let us look at each of these tags.
2. The Title tag is an important part of web design for search engine optimization. This tag is likely to be picked up by search engines and displayed as a result header when a visitor finds your website on a search engine. This tag also appears as the title that in the blue strip at the top of your browser.
A good web design in Miami will contain a short Title tag that includes the keywords you think visitors will use to find your site.
3. The Web design should also include the Description tag. This is a short description of what the web page is about and it often appears just below the title in search engine results. Although the importance of the Description tag in search engine ranking is uncertain, the description in a web design acts like a sales pitch. This is your opportunity to tell the visitor what the web page is about and why he or she should click on your website. Remember, web design is not just about building a website and getting it ranked. A good web design should do all this, get the visitor to click on your website when it is found and sell your products and services.
4. Let us look at the Keywords tag. A lot of web designs contain a mass of supposed key words in the Keywords tag. Keywords are the words or phrases that visitors use to search for websites on search engines. A good web design practice is to have focussed and themed web pages. This means that each web page should be focused on one keyword at a time and this keyword should be in the web page Keyword tag. It is very important that the keywords used in the tag also appear in the body of the text.
5. The h1, h2 headers are also important elements of a good web design to come on top in your Miami area. Use h1 and h2 headers as these are read by search engines. Use them as high up on your web page as possible and where possible use the keywords in the h1 header. H1 headers are by default large fonts. It is possible to format these so they match the overall look of the web design in Miami and retain their header properties.
By |February 6th, 2011|Internet Marketing|Comments Off on Web Design That Sells in Miami

Boost your Business through Social Media Marketing

Boost Your Business through social media marketing

Social media marketing can really give your marketing efforts a big boost and help you achieve the success you want not only quicker but more efficiently. Social media marketing in Miami are communities online that have a mutual interest or interests. It is a place online where people gather to communicate and learn about things that they have in common. It gives them the capability to interact with each other. This can be through blogs, email, instant messaging, forums, and any number of online means of communication. Because of the way these networks develop, it often presents some great network marketing opportunities especially in your local Miami area.

To get the most out of social media marketing, you have to be active in the community. The people have to see you as one of them and not someone trying to use them or sell them (even though that may be exactly what you want to do). These people will often listen to each other, especially those who have been around a long time and have a solid reputation in the community. There are also those who are obviously intelligent and knowledgeable about the subject and gain a large amount of credibility because of it. If you can establish credibility you can often have your opinion carry weight.

There are some things that social media marketing in Miami can do for you. The most obvious is that it gives you a larger market to interested and potential customers in your local area. If this is all you are shooting for, though, you are missing out. There are a few ways that social media marketing can benefit you.

Social media can help you with your research. It is a very cost effective means of finding out what your target market is interested in. You can find out what their true needs are, who these people are, what they are drawn to, what they look for, and pretty much anything else you could want. It is a good way to throw ideas out and see what they think about them. You can find buying behaviors and what they have bought in the past. You will be able to find out what they like and don’t like and even what marketing tactics appeal to them.

Social media in Miami can also help increase brand awareness within your local community. You will have to try to not sound like you are selling something. Much of the time this will turn people off. If you see a discussion going on about a certain thing that you think you have a solution for, tell them about your experiences and ask them if they have ever heard of it, Try to create product awareness and subtly provide a link to somewhere they can find more about it (your site).

The greatest thing about it, though, is that it is a very cost effective means of communicating and interacting with your target market. Most networks are free and it only takes a little bit of time to keep interacting with the members of the network once you have gotten established. From there the growth is somewhat natural. As communities grow, so does the amount of exposure you get. The more exposure you get with social media marketing, the more success you will have.

By |December 14th, 2010|Internet Marketing|Comments Off on Boost your Business through Social Media Marketing

Avoid All Flash Websites

Many web designers can create beautiful and interactive animations for your web site.  Unfortunately, search engines cannot read these flash animated web sites.  Search engines like Google, visit your web site as a super simple web browser.  Flash is a component that you have to add to your web browser in order to see the flash animation.  So overall, search engines will not be able to read any of the content on a flash based web site.

Below are 3 ways that flash web sites can hurt your (SEO) search engine optimization efforts.

1.Visitors navigate from page to page on your flash web site, without actually going to a new page.

2. When you view the web page on different browsers and you see a blank page, or your page has very little amounts of text.

3. Your web designer can’t look at you straight in the eye when you ask whether the web site is search engine friendly.

Hope this mini article has educated you in regards to avoiding flash web sites.  A simple HTML website with a lot of content will always be indexed by the seaech engines.

By |August 7th, 2010|Internet Marketing|Comments Off on Avoid All Flash Websites